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"The 9 Isms"


The Brown Girl Dilemma presents...




"The 9 Isms"

1. Racism is truly the largest “Elephant in the room” the progenitor of hatred and slavery. It is the grandfather of Darkism and Colorism, The Apex of a belief system that one race is superior to the rest: animosity toward other races.
2. Colorism is indeed a known fact, a direct commencement of hostilities afflicted on an individual based on skin color that is used as the basis for a conclusion, or logic that interfaces that a black person possessing a lighter complexion is treated with a higher esteem than a person with a darker skin color. This word was first introduced by Alice Walker, the author.
3. Featurism is discrimination of black women based on facial features.

4. Texturism is discrimination based on hair texture of black women its roughness, smoothness, coarseness, and fineness are judged as good or bad hair. Through history, the black woman’s hair texture has been under scrutiny due to the excessive curly nature.
5. Lightism is discrimination targeted towards light-skinned black women who are validated because of their light skin.
6. Lookism is discrimination that affects all nations the world over, Lookism is a concept where discrimination occurs in unattractive people; mainly in the workplace but also in social settings. While not classified in the same way as Racism and Colorism. Lookism is worldwide and affects how people are perceived as well as affecting their opportunities in terms of relationships, job opportunities, perks, and social status.

7. Featurism is discrimination of black women based on facial features.

8. Shadeism is discrimination based on skin color and privileges lighter-skinned women and men over their dark-skinned counterparts. 

9. Pigmentocracy is discrimination based on pigmentation of the skin, as with racism or prejudice, the concept of pigmentocracy has a pejorative connotation.

There are 64 color shades & 64 hair textures.  Certain ethnic accentuated features such as a part of a face that contributes to its distinct character, especially the eyes, nose, or mouth. This term was first coined by Robin Boyd in his book The Australian Ugliness (1960). Texturism is discrimination based on hair texture of black women its roughness, smoothness, coarseness, and fineness are judged as good or bad hair. Lightism is the discrimination targeted at light-skinned black women who are validated because of their light skin. The recipients of light-skinned privilege that is mistreated by darker skinned blacks, not fitting in based on color in both the white and black communities. ColorismPigmentocracy, As with racism or prejudice, the concept of colorism has a pejorative connotation. Also like racism, colorism can be thought of as either dimensional in beliefs or multidimensional in perspective. In regards to colorism which can be manifested within or across racial and ethnic groups and can be multidimensional in beliefs among all groups of colored people not just black people. The brown paper bag theory, Snow and Glow organizations have perpetrated the fallacies associated with these mindsets and beliefs. The One drop rule, and Shadeism with Hashtags: #teamlightskin, #teamdarkskin This issue of colorism not only effects black people but any people of color - nonwhite people like East Indians, Asian, South Americans and so on…. In India light skin on a pedestal whereas here in the United States, white people tan frequently to look darker like us. The British colonization and slavery played a huge role in the separation of people due to their color. Never understood the reasoning because brown is beautiful! The practice of inequity, colorism (Pigmentocrcy or shadeism) privileges lighter-skinned women and men over their dark-skinned counterparts. The Brown Paper bag rule - In the early 19th century the upper class black American societies would conduct the brown paper bag test to determine if a black person was sufficiently white enough to gain admittance or acceptance in church and other social clubs. If your skin was darker than a brown paper bag, you could not get in and were not accepted. One drop rule was instated in the United States to keep the white lineage pure. Colorism, a term coined by Alice Walker in 1982, is not a synonym for racism. "Race" depends on multiple factors (including ancestry); therefore, racial categorization does not solely rely on skin color. Skin color is only one mechanism used to assign individuals to a racial category, but the race is the set of beliefs and assumptions assigned to that category. Pigmentocracy is the chart in which light skin is measured. The even bigger elephant in the room is the hatred among black people and other nations that view skin color as the determining factor of beauty and success. This brings me to “Lookism” which is discrimination that affects all nations the world over, Lookism is a concept where discrimination occurs to unattractive people; mainly in the workplace but also in social settings. While not classified in the same way as Racism, Colorism, and Darkism. Lookism is worldwide and affects how people are perceived as well as affecting their opportunities in terms of relationships, job opportunities, perks, and social status.
Some Initial Tips for B.reaking free from the “isms”
1. Stop watching television where it pertains to programming suggesting European standards of beauty. If watching television make sure your child is watching people that look like them.
2. Speak positively to your child, encourage them on their beautiful skin color and hair. Don’t show favoritism with a child over the other. Children are very impressionable at a young age. Plant good seeds where your children are concerned.
3. Never tease anyone in front of your children concerning their color only have good things to say.
4. Cease from using terms to describe the color of skin like “darkie”, “high yellow”, “redbone,” and referring to people as “Black and ugly” as if being “Black” automatically indicates that one is also “ugly.”
5. Surround yourself with images of people of color through books.
6. Don’t allow people to tell your kids that their hair is bad and the skin is too dark.
7. Read the bible to them and teach them the ways of the Most High.
8. Educate yourself then teach your children about their history.
9. Compliment darker people on their looks around your children.
10. Show them movies about positive black people promoting each other.
© Vashtiy Alsaudamir, The Brown Girl Dilemma